● An AEO & E-E-A-T checker built for AI visibility
Gap 1 — AI visibility

Your customers are asking AI about your market — and it's never heard of you

The search box is dying. Your buyers now ask ChatGPT, Perplexity and Google's AI a question and read one answer that names a handful of businesses — and you're not one of them. Not because you're worse. Because the AI can't cleanly read your page, so it reaches for a competitor it can understand and quotes them as the expert instead. Every answer that leaves you out is a customer who now trusts someone else before they've even heard your name. This is happening thousands of times a day, invisibly, and you can't win a recommendation you were never in the running for.

Get into the answer: the AEO Checker shows exactly how readable your page is to an answer engine — where your content is too buried, vague or unstructured for AI to lift and cite — and gives you the fix for each, in plain English, so you become the source it names instead of the one it skips.

Check my AI visibility →
Gap 2 — Trust & authority

Google and AI don't trust you — so they hand your rankings to someone who looks more credible

Google and AI systems don't just read what you say — they judge whether to believe you. Experience, expertise, authority, trust: the E-E-A-T signals that decide if your page is treated as a credible source or quietly demoted below a rival who simply looks more trustworthy on paper. Missing author details, no real proof, weak signals of who you are and why you'd know — each gap tells Google to trust someone else with the customer. And in AI answers, the untrusted source doesn't get summarised, it gets ignored. You could be the genuine expert and still lose, purely because you never showed it in a way the machines could verify.

Prove you're the real thing: the E-E-A-T Checker audits your page against the credibility signals Google and AI actually weigh — authorship, expertise, trust markers, proof — and flags every weak or missing one, in plain English with the fix, so you stop losing to sites that only look more credible than you.

Check my E-E-A-T →
Ask an AI about this site
See how the major AI systems describe this site — and whether they cite it as a source.
Free-to-try rollout — no account needed
Free to try right now — no account:
More audits are being opened up to try free — this keeps growing.

AEO Checker and E-E-A-T Checker.
Two audits, one URL, for AI visibility.

Paste a URL and get two things instantly: an AEO audit that assesses the technical and content signals associated with AI-search visibility and citation readiness for ChatGPT, Perplexity, Google AI and Copilot — and an E-E-A-T audit that scores your Experience, Expertise, Authoritativeness and Trustworthiness against real benchmarks. Every issue is explained in plain English with the exact fix.

Run a free AEO audit → Check E-E-A-T See pricing

100 free points for new accounts · PAYG from £4.99 or subscribe from £14.99/mo · Credits never expire

5
AI crawlers tested live per AEO run
4
E-E-A-T categories scored with benchmarks
Free
AEO audit & E-E-A-T check
£4.99
pay-as-you-go — or subscribe from £14.99/mo
Why it matters

AI answer engines only cite pages they can read — and trust

AEO and E-E-A-T are two of the filters associated with whether ChatGPT, Perplexity, Google AI and Copilot cite a page. The AEO Checker finds what's blocking AI access. The E-E-A-T Checker finds what's eroding trust.

🤖

AEO Checker finds what blocks AI

Most pages accidentally block AI crawlers, have schema that doesn't match visible content, or lack the answer-first structure answer engines need to extract a quote. The AEO Checker finds every one.

🏅

E-E-A-T Checker scores your trust

Anonymous authorship, missing dates, no cited sources, absent contact information — each one drags your E-E-A-T score down. The checker flags exactly which signals are weak and what to fix.

🎯

Prioritised fixes, not raw data

Critical issues are separated from warnings so you triage correctly. No spreadsheets, no cross-referencing — a ranked list of exactly what to fix first to improve AI visibility and trust.

You stay in control

Detected as one type? Switch it to another.

The generator auto-detects what a page is and builds the right schema for it. But you're not locked in. Say a page comes in as a plain WebPage — if it's really your shopfront, switch the type to LocalBusiness and it rebuilds the schema for that instead, pulling the right fields.

Detected as an Article but it's a product? Switch to Product. A generic page that's really an Event, FAQPage or Recipe? Pick it from the list and the schema is regenerated to match — from your real page content, always valid.

Issue priority
Auto-detectedWarning
↓ you reprioritise toCritical ✓
Rebuilt withimpact score · fix order
Resultprioritised fix list ✓
Free AEO Checker

Find every schema problem on your page — free

A schema debugger reads the structured data on your page the way Google does, then flags what's missing or invalid. It's the fastest way to see why your rich results aren't showing — and it costs nothing to run.

  • Detects missing, invalid or duplicate schema
  • Checks the fields Google needs for rich results
  • Shows how AI answer engines read your page
  • Tells you exactly what to add or fix
GPTBotallowed ✓
ClaudeBotallowed ✓
PerplexityBotblocked
Schema → content matchvalid ✓
llms.txtnot found
identity.jsonnot present
E-E-A-T · Trust signals

Be trusted, not just found

Google and AI answer engines apply the same filter before deciding to rank or cite a page: do they trust the source? E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness — is that filter. The E-E-A-T Checker verifies every signal Google uses, so you know exactly where trust is being lost and what to do about it.

  • Generated automatically from your real page content
  • Structured the way AI models parse best
  • Highlights your key pages and what they cover
  • Upload once to your root — like robots.txt
E-E-A-T check
# Experience
> Author credentials: verified ✓
# Expertise
> Named author + date: present ✓
# Authoritativeness
> Organization schema: missing
# Trustworthiness
> HTTPS + contact info: verified ✓
Tested against
✓ ChatGPT / OAI-SearchBot ✓ Perplexity / PerplexityBot ✓ Google AI Overviews ✓ Copilot / Bingbot ✓ Claude / ClaudeBot
The four E-E-A-T signals

Not just trust — the whole quality framework

The E-E-A-T Checker scores all four dimensions Google and AI answer engines use to judge a page: Experience, Expertise, Authoritativeness and Trustworthiness. Each is scored separately so you know exactly where to focus.

🧠

Experience & Expertise

Named authorship, credentials, first-hand experience signals and publication dates. Pages without a named author with demonstrable expertise tend to be treated as less trustworthy by both Google and AI answer engines.

🏛️

Authoritativeness

Organization and Person schema, sameAs links to authoritative profiles, inbound links from trusted sources. Authoritativeness tells Google and AI who is behind the content and whether they can be verified.

🔒

Trustworthiness

HTTPS, contact information, privacy policy, cited sources, accurate schema matched to visible content. Trustworthiness is the baseline — weak signals here affect every other E-E-A-T score.

Full AEO coverage

One tool, every signal that decides AI visibility

The AEO Checker covers every layer that determines whether AI answer engines can reach, read and cite your page — from crawler access to content structure to schema accuracy.

AI crawler access

GPTBot · ClaudeBot · PerplexityBot · Bingbot · Google-Extended · robots.txt validation · crawl-delay checks · disallow rules

Schema & structured data

JSON-LD validity · schema-to-content match · FAQPage · Article · HowTo · Organization · Person · BreadcrumbList · missing required fields

AI discovery files

llms.txt presence & spec compliance · ai.txt · identity.json · ai-permissions.json · sitemap validity · canonical URL check

Content structure

Answer-first writing detection · heading hierarchy · direct answer density · section length · readability scoring · question-answer pattern check

Trust & authorship

Named author · authorship markup · publication date · updated date · cited sources · E-E-A-T signals cross-checked against schema

Technical AEO

HTTPS · page speed · JavaScript render check · mobile responsiveness · Core Web Vitals · meta description · og:tags

How it works

URL in, schema out — in minutes

Paste your URL

The tool fetches your live page, tests AI crawler access against your robots.txt, and reads your schema, content and trust signals.

Run AEO or E-E-A-T

Get a full AI visibility report, an E-E-A-T trust score, or both together for the complete picture.

Fix by priority

Work through Critical issues first — each explained in plain English with the exact fix, ranked by impact on AI visibility.

Want the full detail? See how it works →
PAYG from £4.99
pay-as-you-go · no commitment · credits never expire
or subscribe from £14.99/mo
for regular users · cancel anytime
See all pricing
FAQ

Frequently asked questions

Straight answers about what the AEO Checker and E-E-A-T Checker do, what they cost, and how to fix what they find.

What does the AEO Checker do?

It audits your page for Answer Engine Optimisation: checking whether AI crawlers like GPTBot, ClaudeBot and PerplexityBot can reach your pages, whether your schema markup is valid and matched to visible content, whether your content is structured so answer engines can extract a clear answer, and whether your llms.txt and AI discovery files are in place. Every check is scored and explained with a specific fix.

What does the E-E-A-T Checker audit?

It checks the four signals Google uses to evaluate page quality: Experience, Expertise, Authoritativeness and Trustworthiness. That covers authorship markup, named authors with credentials, publication and updated dates, cited sources, HTTPS, contact information, privacy policy, and schema signals such as Organization and Person markup. Each category is scored against real benchmarks.

Is the AEO Checker free?

Yes. A free scan is available with no account required. Premium plans unlock higher daily audit limits and priority support.

How much does it cost?

Pay-as-you-go from £4.99, or a subscription from £14.99 a month. New accounts get 100 free points, and credits never expire.

What is AEO and how is it different from SEO?

SEO optimises a page to rank in a list of blue links. AEO — Answer Engine Optimisation — optimises a page to be quoted directly by AI answer engines like ChatGPT, Perplexity, Google AI Overviews and Copilot. The two disciplines overlap but AEO adds specific requirements: structured data, AI crawler access, answer-first writing and trust signals that reduce the risk an AI model takes when citing a source.

What is E-E-A-T and why does it matter?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It's part of Google's framework for assessing content quality, not a single numeric ranking signal. Pages with weak E-E-A-T signals — no named author, no dates, no credentials, no trust signals — tend to be treated as less trustworthy by both Google and AI answer engines, regardless of content quality.

Which AI systems does the AEO Checker test against?

The checker tests live bot access using real crawler user agents for OAI-SearchBot (ChatGPT search), GPTBot (ChatGPT training), ClaudeBot (Claude/Anthropic), PerplexityBot, Bingbot (Copilot) and Google's AI crawler. It also validates llms.txt, ai.txt and identity.json — the discovery files those crawlers use to understand a site.

Can I check a competitor's AEO or E-E-A-T score?

Yes — both tools work with any publicly accessible URL. Enter a competitor's domain to see exactly where their AI visibility and trust signals are stronger than yours and what to fix.

What is an llms.txt file and do I need one?

llms.txt is a plain-text file at your site root that gives AI models a clean, structured summary of your site and its key pages. The AEO Checker verifies whether yours is present and spec-compliant. The generator on aiwebpageseo.com produces it from your real page content.

What causes a low E-E-A-T score?

The most common causes are missing or anonymous authorship, no publication or updated dates, absence of cited sources, missing contact information, no HTTPS, and weak or absent Organization and Person schema. The E-E-A-T Checker flags every one of these with a specific fix for each.

How often should I run an AEO or E-E-A-T audit?

Run both after any significant content change, after each Google core update, and at minimum monthly. Score History logs every run so you can track improvements and catch regressions.

Does the AEO Checker work with any website platform?

Yes — it works with any publicly accessible URL regardless of platform, including WordPress, Shopify, Webflow, Wix, Squarespace and custom-built sites. No plugin or integration is required.

What is the difference between AEO and traditional SEO?

Traditional SEO wins a position in a ranked list; AEO wins a citation in an AI-generated answer. AEO requires all the foundations of good SEO — crawlability, clean structure, quality content — plus additional layers: valid schema that matches visible content, AI crawler access, answer-first writing and strong E-E-A-T signals. A page can rank well in traditional search and still be invisible to AI answer engines.

What schema types matter most for AEO?

Among the more commonly useful types for AEO are FAQPage (for direct question-and-answer extraction), Article and BlogPosting (for content credibility), Organization and Person (for trust and authorship), and HowTo (for procedural answers). All must match visible content exactly — declared schema that is not reflected on the page reduces AI trust rather than building it.

Is there a tool that checks whether AI crawlers can access my site?

Yes — the AEO Checker tests live bot access using real crawler user agents for GPTBot, ClaudeBot, PerplexityBot, Bingbot and Google's AI crawler, and cross-references your robots.txt to flag any rules that block them.

Run a free AEO audit → Check E-E-A-T See pricing
Guide

Answer Engine Optimisation: how to make your page quotable by AI

By John Carlsson, Founder of AIWebPageSEO · Published 9 August 2026

Search used to end with a list of blue links. Increasingly it ends with an answer. ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot read pages, decide what they mean, and hand the user a summary — often quoting a handful of sources directly. Answer Engine Optimisation (AEO) is the practice of making your pages easy for those systems to read, understand and cite. It sits alongside traditional SEO rather than replacing it: SEO helps you rank, AEO helps you get quoted.

Why AEO is not the same as SEO

Classic SEO optimises for a ranking position in a list. AEO optimises for something different: being the source an AI model paraphrases or names when it answers a question. An answer engine does not need your page to win a keyword race. It needs to parse your page confidently, extract a clear answer, and trust the source enough to repeat it. Pages that are cleanly structured, factually specific and unambiguous tend to be favoured because they are cheaper for a model to interpret correctly.

What makes a page quotable

Three things do most of the work. First, AI crawler access: if GPTBot, ClaudeBot or PerplexityBot is blocked by your robots.txt, the page is far less likely to be surfaced regardless of its quality. Second, structured data: JSON-LD schema gives an engine machine-readable clues about what a page is — an FAQ, a how-to, a local business — instead of leaving it to guess from raw HTML. Third, answer-first writing: lead each section with a direct, self-contained answer of roughly 40 to 60 words, then expand. Models extract those leading statements well.

The role of schema and AI discovery files

Schema markup removes ambiguity. Without it, an engine infers meaning from headings, layout and text, and it can get that wrong. With valid JSON-LD in place, the page states its own type and key facts — who published it, what it covers, what questions it answers. That makes accurate schema a potentially high-leverage improvement, particularly where the page represents a well-defined entity or content type. Alongside schema, an llms.txt file at your domain root can give AI crawlers a plain-text index of your site and its most important pages. Related files such as ai.txt and identity.json declare usage preferences and identity. Publish them accurately and keep them current — the AEO Checker verifies all of them in a single run.

A practical AEO checklist

  • Confirm AI crawlers can reach your pages — check robots.txt allows OAI-SearchBot (ChatGPT search), PerplexityBot, ClaudeBot and Bingbot.
  • Add valid JSON-LD schema for the real type of each page, and keep it matched to visible content.
  • Lead sections with a direct answer, then provide detail and cite named sources.
  • Show authorship, publication and updated dates, and keep content current.
  • Publish an llms.txt at your root and keep it in step with your site as it changes.

Done together, these steps make a page that an answer engine can read without effort, trust without hesitation, and cite by name. That is the whole goal of AEO: not simply to appear in results, but to become the answer.

Guide

E-E-A-T: the trust framework that decides whether AI cites you

By John Carlsson, Founder of AIWebPageSEO · Published 9 August 2026

Google's E-E-A-T framework — Experience, Expertise, Authoritativeness, Trustworthiness — is the filter both Google and AI answer engines apply before deciding whether to rank or cite a page. Strong signals get you cited; weak signals get you skipped. The good news is that every E-E-A-T signal is measurable, and most fixes are straightforward once you know where the gaps are.

Experience and Expertise: proving the author knows what they are writing about

Experience signals tell Google and AI that the author has first-hand knowledge of the subject — not just research, but lived practice. Expertise signals tell them the author is qualified to speak on it. Together they cover authorship markup, named authors with verifiable credentials, links to an author profile, and content that demonstrates depth rather than surface coverage. Pages without a named author, or with anonymous bylines, score poorly here regardless of content quality. The fix is structural: add an author, mark them up with Person schema, and link to a profile that establishes their background.

Authoritativeness: being recognised, not just claiming authority

Authoritativeness is the hardest signal to build quickly because it is conferred by others, not self-declared. It covers inbound links from trusted sources, citations in authoritative content, Organization schema that connects your brand to verifiable profiles, and sameAs links to established platforms. The E-E-A-T Checker cannot build authority for you, but it can tell you whether your schema is correctly declaring who you are — because a missing or incorrectly structured Organization node means Google has to guess, and it can guess wrong.

Trustworthiness: the baseline everything else depends on

Trustworthiness is the foundation. Without it, high Experience, Expertise and Authoritativeness scores are discounted. It covers HTTPS, contact information that is real and reachable, a privacy policy, cited sources for claims, and schema that accurately reflects visible content. Declaring facts in JSON-LD that are not on the page — a price, a rating, an opening hour — is a trust violation, not a ranking gain. The E-E-A-T Checker cross-references your schema against your visible content and flags every mismatch.

Where to start

  • Add a named author to every content page, with Person schema linking to a verifiable profile.
  • Add publication and updated dates, and keep them accurate — stale dates signal abandoned content.
  • Ensure HTTPS is in place and contact information is present and correct on every page.
  • Add Organization schema with sameAs links to your social and directory profiles.
  • Cross-check every schema claim against what is actually visible on the page.

E-E-A-T is not a single fix — it is the sum of signals that tell Google and AI answer engines this source is worth citing. The E-E-A-T Checker scores each category separately so you know exactly where trust is being lost and what a fix will gain. That is the practical core of being chosen, not just found.

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